Frameless, London’s first permanent digital immersive arts experience, has released ‘First Look’ imagery of the attraction ahead of its opening in Marble Arch on October 7. Here, you won’t simply be looking at paintings, you’ll be inside them.
The images provide a glimpse into the four different galleries housed at Frameless. Each one with its own theme. All the artworks have been brought to life using state-of-the-art digital techniques designed to complement the specific art techniques and artworks on display.
The first image is one of the most iconic paintings of the 20th Century, Edvard Munch’s Scream. It will fully surround visitors in the Beyond Reality gallery to elevate the visual and emotional experience of the painting. The music within this gallery, where many other instantly recognisable paintings can be discovered, has also been composed specifically for Frameless to heighten its emotional impact.
