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The Guardian - US
The Guardian - US
Sport
Guardian sport

Fox’s full-screen ads during World Cup hydration breaks cause dismay in US: ‘Absolute nonsense’

Fox United States World Cup Fifa
Mexico's Roberto Alvarado drinks from a bottle while substitute Guillermo Ochoa stands nearby
Drink breaks are making their World Cup debut at this year’s tournament. Photograph: Henry Romero/Reuters

Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts.

Fifa introduced the three-minute breaks for the World Cup amid fears that players could struggle in the heat of North America this summer. The breaks take place once each half in every match, regardless of temperature.

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