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Sports Illustrated
Sports Illustrated
Kyle Koster

Fox Scores Record Super Bowl Commercial Haul, Spots Going for More Than $8 Million

Fox Super Bowl Fox Sports
The Super Bowl LIX logo at the Super Bowl Host Committee Handoff press conference at the Super Bowl LVIII media center at the Mandalay Bay North Convention Center. | Kirby Lee-Imagn Images

The Super Bowl business is always good but Fox Sports will enjoy a historic windfall for next month's Philadelphia Eagles-Kansas City Chiefs matchup. According to SBJ's Mollie Cahillane, more than 10 of the commercial spots have sold for more than $8 million. The average price for last year's Super Bowl, presented by CBS, was around $7 million.

Fox Sports is reportedly benefitting due to an usually large number of buyers who needed to drop out of their commitment, which allowed them to capitalize on a new, more advantageous market.

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