When Donald Trump was competing with Jeb Bush in the 2016 GOP presidential primary, Trump chastised the former Florida governor for speaking Spanish on the campaign trail. Trump argued that Bush, a fluent Spanish speaker, was encouraging Latino immigrants to avoid learning English.
But when Trump ran for reelection in 2020, outreach to Spanish-language media was a fundamental part of his game plan — especially in Florida. To a degree, it worked. While Trump lost the 2020 election, Florida was one of the states in which his victory was only possible thanks to conservative Latino voters.
