In the summer of 1966, a race was on between two very different opponents. On one side was Bob Dylan, the established and bestselling folk artist. On the other was new act The Mothers of Invention, a genre- (and mind-) bending band led by avant garde composer Frank Zappa. The aim? To release the first “double album” (four-sided LP) in popular music.
On June 20, Dylan’s Blonde on Blonde prevailed, pipping The Mothers of Invention’s Freak Out! by a single week. But the outcome was largely unimportant – not least because the first double album had actually been released six years prior, in the form of R&B singer Jimmy Clanton’s Jimmy’s Happy/Jimmy’s Blue.
But the “race” did at least demonstrate there was interest in the double album as a format – and that, with the commercial success of Blonde on Blonde (Freak Out! unsurprisingly failed to trouble the charts), the public weren’t put off by the inflated price of a two-LP set.
