Four in ten Brits (41%) think the best way to decide whether or not to visit a restaurant – is based on its social media presence, according to a study.
Before booking a table at a restaurant, the average adult will spend 40 minutes researching it on social media – with Instagram (41%) and Facebook (43%) the most popular platforms for doing so.
The top content they are looking for includes close-up shots of the food (49%), restaurant décor (29%), and behind-the-scenes footage (28%) – with 18-26-year-olds the most likely age group to use social media for this purpose (58%).
