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Fortune
Fortune
Verne Kopytoff

Fortune Tech: Elon Musk's pollution problem in Memphis

Elon Musk (Credit: Shawn Thew/EPA/Bloomberg via Getty Images)

Good morning. After nearly three decades of retailers trying to make online shopping easier, it can still be overwhelming—unless you know the specific brand, style, and color of whatever you want. 

At Fortune’s Brainstorm AI conference in London, which wraps up today, executives from eBay and Wayfair pitched artificial intelligence as the answer. New AI-infused search tools can help find the fuzzy slippers or plaid couch that you desire.

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