Formula E team used AI influencer in attempt to promote diversity—she lasted two days following backlash

AI model Ava (Credit: Courtesy of Mahindra Racing)

Mahindra Racing set out to be more inclusive and promote diversity with its Formula E team's AI mascot, Ava. But it was left with no choice but to drop those plans when it was met with criticism over the move.

The model was publicly launched on Tuesday with a mandate: to be Mahindra Racing's "go-to sustainable tech champ, navigating the cutting edge of innovation to create positive change."