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T3
T3
Technology
Sam Cross

Formula 1 and LVMH announce landmark partnership - including TAG Heuer, Louis Vuitton and more

A shot from the Formula 1 Singapore Grand Prix.
Quick Summary

LVMH will sponsor the Formula 1 racing series for ten years.

Starting with the 2025 season, expect to see brands like TAG Heuer, Louis Vuitton and Moët Hennessy around the circuit.

If you've ever watched a Formula 1 race, you'll know that branding and sponsorship is a massive part of it. From curbs being painted red and white to match the colours of then-sponsor, Marlboro, to the slew of Rolex hoardings which engulf every track in the modern day, these are strong revenue streams.

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