Former President Donald Trump made headlines at SneakerCon in Philadelphia over the weekend by announcing the launch of his own sneaker line named the 'Never Surrender' high-top sneaker. Priced at $399, the sneakers reportedly sold out within hours of their release. This move by Trump further solidifies his ongoing efforts to profit from his name and likeness, following ventures such as selling NFT trading cards.
Notably, the sneaker launch occurred shortly after a judge ordered Trump to pay nearly $255 million in his New York civil fraud trial, adding an additional layer of significance to the event. The former president's appearance at SneakerCon stirred a mix of reactions from the audience, with reports indicating some individuals booed him, while a hint of weed odor lingered in the air during the event.