A former Nottingham student who successfully appeared on Dragon's Den said the investors were "almost asleep" when he delivered his pitch. Zain Peer, who studied at University of Nottingham, said he has seen an "incredible" reaction since he featured on the BBC One show.
The 32-year-old, along with business partner Shez Shaikh secured a double investment for their business London Nootropics when they entered the Den for an episode which aired in February. Both Deborah Meaden and Sara Davies pledged a combined £50,000 for 25 per cent of the business, which makes stress-relieving coffees using CBD.
Reliving the day of the pitch, Zain told Nottinghamshire Live he and Shez were meant to appear at around lunchtime on June 29, however the slot kept on being pushed back. "We didn't actually go on until about 8pm," Zain recalled. "There's only so much practising you can do in five hours, we just watched the England match with Germany!
