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GamesRadar
GamesRadar
Technology
George Young

Former Nintendo of America marketing lead says higher-ups "chided" them for not selling as many casual games like Tomodachi Life as Europe

Nintendo Nintendo of America Europe Kit Ellis
Tomodachi Life: living the Dream.

The former head of social influencer content at Nintendo of America, Kit Ellis, claims he was often "chided" in company meetings for not selling as many casual games, such as Tomodachi Life, as Nintendo of Europe.

A Twitter user compared the engagement of posts announcing the upcoming Tomodachi Life: Living the Dream Direct from the official Nintendo, Nintendo of America, and Nintendo of Europe accounts. The user notes that both the Japanese and American posts have earned tens of thousands of likes, while the European announcement has just a tiny percentage of this engagement.

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