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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Former Liverpool CEO Peter Moore becomes club owner

Peter Moore Liverpool Jurgen Klopp California Soccer United States Wrexham

Former Liverpool CEO Peter Moore has made the transition into team ownership after becoming the founding investor in a US expansion team.

Moore, who served as Liverpool's chief executive between 2017 and 2020 and was credited for playing a significant role in growing club revenues during that period, has launched the Santa Barbara Sky, an expansion team that will play in League One of the USL (United Soccer League) from 2024.

The former Reebok, Microsoft and EA Sports executive, who played a key role in the growth of the FIFA video game series, lives in Montecito, California, a small town in Santa Barbara County, and has decided to create and own a local football team.

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