EA sure is keen to start using AI in all its games. So keen that CEO Andrew Wilson can't stop chatting about it: In March he was envisioning a bleak future where 3 billion people were using it, and just recently he was regaling investors with the news that EA devs apparently have a "hunger" to begin using the tech themselves.
But maybe take Wilson's words with a grain of salt, because over on Twitter, former Dragon Age lead writer David Gaider had some fierce criticisms of the EA boss and his breathless hosannahs to AI. Responding to Wilson's comments, Gaider wrote that "the 'hunger' referred to here is the allure of a spreadsheet where the labour costs suddenly show as a teeny tiny bar compared to the other bars and a bunch of executives around a table nod and repeat 'ROI' and 'good, yes, good' over and over again.
