- Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James Bond’s legacy with careful brand management as the tech giant integrates the franchise into its streaming-first strategy.
Amazon’s $8.5 billion acquisition of MGM in 2022 brought the tech giant one of cinema’s most storied franchises: James Bond. But as the e-commerce and streaming powerhouse looks to leverage 007 for Prime Video and beyond now that they’ve wrestled creative control away from the long-time producers, the challenge lies in balancing innovation with franchise integrity.
