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Fortune
Fortune
Emma Burleigh

The CEO who transformed Coach into a luxury powerhouse shares the grueling interview process he uses to vet candidates

Lew Frankfort, former CEO of Coach (Credit: WWD / Contributor / Getty Images)

Hiring the right talent can make or break a company—and many executives attribute their success to having the best-in-class inner circle. Lew Frankfort, the former CEO of $5 billion fashion empire Coach, used to feel regret for bringing on the wrong people. What he learned in the process inspired him to develop an “immerse interviewing” strategy, complete with rating emotional quotient (EQ)and ranking 80 skills.

“To reduce the chances that I’d fail at the critical task of hiring the right people, and increase the chances that I’d succeed at hiring great people, I had been refining my interviewing technique,” Frankfort wrote for Harvard Business Review last month. “I wanted to be more interactive so I might have a complete view of a person.”

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