Arkane's 2017 immersive sim Prey is a genuinely great videogame, with a genuinely weird name—shared with a pre-existing shooter and a famously cancelled sequel that it has absolutely nothing to do with. Arkane founder Raphael Colantonio said a few years ago that he really did not want to call it Prey, and it turns out he was not alone on that: Former Bethesda marketing and communications boss Pete Hines said in an interview with Dbltap that he was dead-set against it too.
"I definitely pissed some people off internally over that because I fought so hard against using that name," Hines said. "I'm the head of the spear, but I had a lot of people across my team—brand, PR and community—and we feel like we're burdening it with a name where we spend more time explaining why it's called Prey than we do talking about the game."
