Private jets, lavish parties, no-holds-barred expenditure: dip a toe into the international art and design circuit, and it’s hard not to ask – is it part of the problem or the solution? At a time when global challenges demand action, the contemporary art world can often feel detached, its performative aspects overshadowing meaningful contributions.
Yet, with so many power players and creative visionaries in the same proverbial room, surely this is where real impact can happen. Do luxury brands, as modern-day patrons, now bear a responsibility to channel their influence and resources consciously? Maison Perrier-Jouët certainly thinks so.
