
Fitbit has been a Google brand for roughly five years, and in that time, the big ‘G’ has shuttered the Fitbit smartwatch range, killed some of the best Fitbit community features, and even removed useful apps, like Google Assistant, from still-support devices.
Outside of the Fitbit Ace LTE — a wearable designed with kids in mind — there hasn’t been a new Fitbit since 2023’s Fitbit Charge 6. That could all change in the next few months, as rumors of a new Fitbit model reach a fevered pitch. There is, however, a slight catch.