A quarter (23 percent) of Brits who took part in Veganuary are pledging to continue following the diet for the rest of the year.
According to new research, four in ten (39 percent) really enjoyed the vegan lifestyle, while 37 percent admitted that even though it was hard at first, it got easier throughout the month.
Two thirds (63 percent) decided to cut out dairy and meat to be healthier, whilst a third (30 percent) decided to give it a go after seeing the ranges of vegan alternatives on the market.