I have a confession to make. I’ve been to the South of France every summer on and off for the last thirty years. And I’m kind of over it. I still adore the location, but the sometimes unbearable heat and packed tourist towns make me want to stay in the cocoon of my rented villa the whole time. So my thinking is, winter in the South of France is where it’s at. Imagine meandering around all those lovely historical towns and feeling like you’re the only one there. And taking a dip in a heated swimming pool when it’s nice and crisp outside.
And it turns out I’m not the only one who feels this way. According to Airbnb’s winter trends data, renters are as much looking for winter sun as they are for city breaks and snow holidays.
