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TechRadar
TechRadar
Efosa Udinmwen

Forget talking to a human ever again - Apple is rolling out AI chatbots in its customer service app

Apple
Half man, half AI.
  • Apple begins limited testing of AI-powered Support Assistant for troubleshooting and customer guidance
  • Early preview of Apple Support Assistant available to a small group of iPhone users in the United States
  • Support Assistant handles routine Apple issues while escalating unresolved cases to human representatives

Apple has begun testing a new AI-driven support feature in its customer service app, quietly introducing what appears to be the company’s first step into chatbot-based assistance.

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