Forget sub-3 marathoners – On’s new Cloudboom Max is a race-day shoe for the rest of us

On Cloudboom Max.

For years, marathon racing shoes have been designed with one type of runner in mind: the elites.

Feather-light builds, aggressive carbon plates, and sky-high price tags dominate the category, while the majority of marathoners, those finishing around four hours, are often left in a grey zone between “performance trainer” and “super shoe.”