Listen, I'm neither above (nor immune to) a ridiculously catchy advertising campaign. While I may, as a person, not necessarily end up doing what whoever came up with their carefully crafted 30 or 60-second (give or take) confection would like me to do and open my wallet for whatever thing they're selling, that doesn't mean I'm not still enjoying it.
I mean, there are reasons why some ad campaigns and product mascots have been around in the collective pop cultural subconscious for ages.
Reasons why how you inflect the otherwise innocuous words "oh yeah!" can rapidly veer between channeling your favorite '80s Man: Kool-Aid or Macho-Man Randy Savage. Reasons why you might occasionally find your thoughts wandering toward Mentos: The Freshmaker, even if you've never, ever so much as seen a roll of those mints in a grocery store checkout line.
