What do a Puerto Rican superstar, an Academy Award-winning actress, and "vibe coding" all have in common?
They are all headline acts at Super Bowl LX this Sunday.
With 'artist-of-the-moment' Bad Bunny taking on the Apple Music Halftime Show during the New England Patriots vs Seattle Seahawks game, a battle of a different type will be going down during the ad breaks.
Website building giants Wix and Squarespace will be going head-to-head, battling it out for millions of viewers' attention. With 30-seconds of ad space reportedly costing between $8 and $10 million, the stakes have never been higher.
Squarespace's 12th Super Bowl ad spot is a cinematic piece, featuring Emma Stone, and offers a hidden message for those who can find it. For Wix, it's a massive return to the Big Game to debut its new "vibe coding" AI tool, Wix Harmony.
With Super Bowl ad breaks becoming a show all on their own, Wix and Squarespace will be joined by other brand giants, including Bosch, Bud Light, Expedia, Pringles, Pepsi, and Ritz.
