‘Horse girls,’ once the punchline of a thousand jokes and long-standing shorthand for a deeply strange, equine-obsessed outcast, have seen a full 180-degree rebrand. In 2026 – thanks in no small part to famous devotees like Bella Hadid and Kendall Jenner – they’ve become an oddly elite cohort.
Equine motifs stampeded across S/S 2026 runways, and as we saw over the holidays, tastemakers didn’t stop at fashion, harnessing the fantasy at home with red-and-green tartan napkins threaded through brass bit rings, cosplaying as family heirlooms. But why now? And in this post–Ralph Lauren Christmas, pre–Year of the Horse moment, what exactly is the state of equestrian decor in 2026?
