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James Davidson

Forget Prime Day, these early OLED TV deals are exactly what I’m looking for

OLED TV roundup Prime Day deal image .

While Amazon Prime Day may be right around the corner, with the event running from July 16th to 17th, you don't need to wait until then if you're looking for one of the best OLED TVs, as I've already spotted some deals that are worth your time. 

In the US, you can get LG's 2024 entry-level OLED, the LG B4 in its brand new 48-inch size for $799.99 (was $1,499.99) at Best Buy – a staggering $700 off. Our 2023 TV of the year, the Samsung S90C, is available in a 65-inch size for $1,599 (was $2,599) at Amazon and finally, the LG B4's predecessor, the brilliant LG B3, has seen its 65-inch model drop to $1,296.99 (was $1,496.99) at Amazon.

In the UK, the 55-inch B4 is down to £899 (was £1,599) at Amazon – a near 50% discount – while the incredible Samsung S90C has seen its 55-inch model drop to an unbelievable £898 (was £1,129) at Amazon. Finally, the popular LG C3 has had its 55-inch model drop to £999 (was £1,199) at John Lewis

Check below for more in-depth info on each deal, plus a detailed breakdown of each TV further down the page. 

If you're looking for something a bit different, you can check out other Amazon Prime Day TV deals, covering everything from basic 32-inch LED sets to more premium mini-LED and OLED sets. 

OLED TVs - US

OLED TVs - UK

OLED tech is regularly found in the best TVs. It uses self-emitting pixels, meaning each pixel can individually dim and brighten – something LED TVs, which use a backlight, can't do. This results in deep blacks, spectacular contrast, and bolder, more lifelike colors and textures. 

The Samsung S90C was TechRadar's TV of the year in 2023. Utilizing QD-OLED technology (a combo of an OLED panel with the quantum dot tech found in QLED TVs) the S90C delivers both stunning contrast and dark tones with heightened brightness levels compared to a standard OLED TV. It's also a fantastic gaming companion, with four HDMI 2.1 ports that carry everything you'd expect from the best gaming TVs – 4K 120Hz (up to 144Hz), VRR (with AMD FreeSync Premium), ALLM, and Samsung's handy Gaming Hub.  

LG's entry-level OLED, the LG B4, arrived on the scene in 2024. It carries a lot of the same features as its predecessor, the LG B3 (more on that below), but adds four HDMI 2.1 ports, up to 144Hz refresh rate, a new 48-inch size and LG's new Alpha 8 AI processor, said to mimic the processing power of the LG C3 – a more premium set from 2023. The B3 was a fantastic TV and all signs point to the B4 following in its footsteps – which is why it was my most anticipated TV of 2024

Speaking of the LG B3, I named it my dark horse OLED TV in 2023. Although it doesn't carry the same features as more premium OLED TVs, its contrast is still rich, black levels are suitably realistic, and it has natural colors. It also carries some serious gaming chops (but is limited to two HDMI 2.1 ports, however). The B3 is an OLED TV with value written all over it. 

Finally, the LG C3. LG's mid-range C-series of OLEDs has proved immensely popular over the years, and the C3 continues that tradition. Although we didn't find it improved much on its predecessor the C2, it almost didn't need to. Quite simply, it won't let you down with its excellent OLED picture, full list of gaming features, sleek design, and a full range of sizes from 42-83 inches.   

More Amazon Prime Day deals in the US

More Amazon Prime Day deals in the UK

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