Our obsession with all things old money in 2024 is undeniable. While the mob wife aesthetic reigned supreme at the start of the year, I've spotted a new aesthetic bubbling away on social media as we enter spring/summer—the Palm Beach aesthetic. Call it vapid escapism if you will, but my obsession with the wealthy ladies of Florida's Palm Beach is out of control. I want their luxurious lunches, I want their cars, I want their Birkin bags, and (I even surprised myself with this one) I want the Palm Beach blonde hair trend.
In a world of low-maintenance hair colour trends—I'm talking balayage and linen blonde—the bright Palm Beach blonde look is a statement. Aren't we bored of having to look effortless all the damn time? Forget root smudges and lived-in waves, Palm Beach blonde is high-maintenance, bright, buttery, and it oozes glamour.
