Boyfriends officially became embarrassing in 2025. That’s according to a viral article by Chanté Joseph for British Vogue, which articulated a distinct vibe shift: that it is now “fundamentally uncool to be a boyfriend-girl”.
Far from being aspirational to post about your partner online, it became a bit, well, cringe. Women refrained from “hard launching” their relationships on social media; if they did ever include their man, he’d be mainly out of shot, with perhaps just a hand creeping into frame. Subtle hints without the confirmation – and certainly minus the gushing posts of old.
