Forget AI: shrinkflation is the real threat to your brand strategy

Shrinkflation written on a calculator.

Skim through LinkedIn posts from branding professionals right now, and you'll find one topic absolutely dominating: AI. But whilst we're all debating whether algorithms will revolutionise brand building, another crisis is unfolding that's doing far more damage to brand equity than any chatbot ever could.

Shrinkflation – reducing product size whilst keeping prices static or rising – isn't some minor inconvenience that's impacting brand strategy. It's a fundamental betrayal of the consumer contract that's eroding trust at alarming speed. And the evidence is everywhere.