Saturday night saw Anthony Joshua standing proudly victorious in the ring at the O2 Arena. As the camera followed the boxer, former UFC champ Conor McGregor, on merry form, sidled up and poured a pint of his new beer into AJ’s bloodied, confused face.
That sip was proof that Forged has well and truly launched in the UK. Having previously only been on draught at McGregor’s Dublin pub, the Black Forge Inn, it’s now at Asdas across the country. And, if the Standard’s offices are anything to go by, at your local newspaper too; boxes and boxes of it just keep turning up.