Forever 21 Takes Third Crack at China with New Bricks and Mortar Store

A closed Forever 21 store is pictured in Times Square following the outbreak of Coronavirus disease (COVID-19), in the Manhattan borough of New York City, New York, US, March 23, 2020. (Reuters)

American fast fashion retailer Forever 21 is making its third tilt at the China market, with plans to open a physical store in the country later this month.

The brand said on social media platform WeChat that it would open a store "in June" at Jingjiang Impression City shopping center in Taizhou, a third-tier city in the eastern province of Jiangsu, which neighbors Shanghai.