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Motor1
Motor1
Business
Brian Potter

Ford's $30,000 Fathom Pickup Inches Closer To Production With New Prototypes

Ford Las Vegas Jim Farley Apple
  • Ford priced the Fathom at $29,945 with destination included.
  • It's the first vehicle on Ford's Universal EV Platform; prototype builds at Louisville start in the first quarter of 2027.
  • Base trucks are rear-wheel drive with a lithium iron phosphate battery; an optional front motor and larger pack add AWD.

Ford's disguise team gave the Fathom two graphics to wear around Las Vegas: "Camo Off in 2027" and "This Changes Everything." Bold words for a truck still hiding under black-and-white wrap in the desert heat. The camouflaged prototypes were out for hot-weather testing.

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