Ford's long-awaited affordable electric pickup finally has an official name. The Blue Oval's upcoming mid-size EV truck, scheduled to arrive in 2027, will officially be called the Fathom.
The automaker revealed the name this week as part of its broader push into lower-cost electric vehicles, confirming that the truck will start at $29,945 with the mandatory $1,595 destination fee included. That makes it one of the least expensive electric pickups on sale in the US.