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Fortune
Fortune
Sasha Rogelberg

Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook

Photo of Jim Farley (Credit: Bill Pugliano—Getty Images)
  • Ford CEO Jim Farley learned from older employees that some young workers at the carmaker were taking shifts at Amazon to make ends meet, he said at the Aspen Ideas Festival. Farley said he drew on founder Henry Ford’s decision to raise factory wages to $5 a day in 1914 to make temporary workers into full-time employees. Young people have previously eschewed manufacturing jobs due to low wages.

Some economists credit carmaker Henry Ford for jump-starting the American middle class in the 20th century when, in January 1914, he hiked factory wages to $5, more than double the average wage for an eight-hour workday. 

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