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Motor1
Motor1
Business
Adrian Padeanu

Ford Wants to Be 'The Porsche of Off-Road'

Ford raised eyebrows when it obliterated its car lineup in the United States a few years ago, leaving only the Mustang. The situation is identical in Europe, where the Mondeo (Fusion) and Fiesta are gone, and the Focus will shockingly die this year. Last September, CEO Jim Farley defended these drastic measures by saying the Blue Oval is "getting out of the boring car business and into the iconic vehicle business." Now, it's doubling down on that promise.

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