President Donald Trump’s 25% tariffs on auto imports to the U.S. went into effect at 12:01 a.m. EDT on Thursday. Hours later, Ford Motor Company responded by announcing a new incentive for would-be car buyers: employee pricing for customers.
"We understand that these are uncertain times for many Americans,” wrote Rob Kaffl, Ford's director of U.S. sales and dealer relations, in a company blog post.
