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Motor1
Motor1
Business
Anthony Alaniz

Ford Says Its $30,000 Fathom Truck Will Require One 'Heck Of An Effort'

The Ford Fathom and the Universal Electric Vehicle Platform that underpins it are vital to the automaker’s future. It’s the Blue Oval’s answer to China. But CEO Jim Farley has cautioned that launching the truck will not be easy.

At the recent Automotive News Congress event, according to Automotive News, the executive said:

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