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International Business Times UK
International Business Times UK
Stephanie Cruz

Ford Forced to Rehire 350 Veteran Engineers After AI Failed to Improve Vehicle Quality

Ford staff pictured at one of the company's facilities. Ford’s AI struggles stem from lost expertise and flawed data, highlighting the importance of experienced insight. (Credit: Ford Motor Company)

Ford has admitted it leaned too heavily on artificial intelligence to police the quality of its vehicles, and spent the past three years hiring 350 veteran engineers to repair the damage.

The payoff landed this week. Ford ranked as the highest mainstream brand in the 2026 JD Power U.S. Initial Quality Study, released on 25 June, its first time atop that table in 16 years. The carmaker scored 152 problems per 100 vehicles, down from 193 a year earlier. That 41-point fall amounts to a reduction of roughly 21 per cent, the largest single-year improvement of any mass-market brand in the study.

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