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InsideEVs
InsideEVs
Technology

Ford Say It's Doubling Down On What EVs Lack Most: Affordability

  • Despite an industry slowdown, Ford CEO Jim Farley says the company is still laser-focused on building EVs.
  • Farley believes that affordability is what makes used EVs so popular right now.
  • The real challenge is getting close to China's cost without sacrificing quality and features, he says.
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