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InsideEVs
InsideEVs
Technology

Ford's $30,000 EV Truck Platform Will Get Eyes-Off Driving In 2028

Ford Doug Field CES InsideEVs GM Tesla Inc.
  • At CES 2026 on Wednesday, Ford announced that its popular hands-free highway driving system, BlueCruise, aims to go fully eyes-off in 2028.
  • Upgraded BlueCruise will debut on the automaker's Universal Electric Vehicle platform, which arrives first in a $30,000 electric pickup truck.
  • "Autonomy shouldn’t be a premium feature," said Doug Field, Ford's chief EV, digital, and design officer.
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