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Motor1
Motor1
Business
Jared Rosenholtz

Ford Brings Back Veteran Engineers After AI Falls Short: 'It's Only As Good As The People Using It' (Update)

Update: Ford issued a statement to Motor1. The story and headline have been updated to reflect the new details provided by the automaker.

In 2023, we moved our Vehicle Engineering, Manufacturing, Supply Chain and Quality teams under one organization and leader, Kumar Galhotra. This reorg allowed us to look at the entire lifecycle of a vehicle—from software development to suppliers on our plant floor—as one continuous and collaborative flow. At the same time, we have rallied the whole company around a clear vision: Quality Comes First. We’ve built a culture of relentless problem-solving and recognizing our teams when they prevent issues from reaching customers.

To help achieve our quality objectives, we use a number of tools, including artificial intelligence. AI is a powerful tool for catching potential quality issues but it’s only as good as the people using it. This is one reason why we have added through internal promotions or new talent more than 350 experienced tech specialists to work alongside newer team members. By combining AI's processing power and pattern recognition with decades of human engineering experience, we're identifying potential issues and designing quality into our vehicles from day one while teaching the next generation to prevent problems before they ever start.

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