Ford’s play for the electric vehicle market could end up being a very expensive bet.
The car company said on Thursday that its electric vehicle division, called Ford Model e, was likely to lose $3 billion this year. Ford shared the updated forecast as part of a new financial reporting structure that split data into three categories: Ford Model e, for electric vehicles; Ford Blue, for its traditional cars; and Ford Pro, for its commercial vehicles. Previously, Ford reported profit and loss by region.
