The first quarter of 2023 has seen Ford dominating the truck market in the US. The Blue Oval is still the top-selling truck manufacturer in America, with sales up by 21.1 percent for a total of 170,377 pickups. In total, Ford sold 254,023 trucks and vans in Q1, outselling GM's trucks and vans by approximately 27,000 vehicles. This impressive performance is driven by the strength of the F-Series pickups and Ford Transit van (up 86 percent).
Chevrolet also had a decent Q1, with a 9 percent increase in Silverado sales, totaling 126,992 units sold, while GMC sold 67,198 units of Sierra trucks. Launches of new GM trucks, namely the Chevrolet Silverado HD and GMC Sierra HD pickups are underway, which should provide a boost to sales in the coming months.
