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Fortune

Chris Morris

Ford might listen to your in-vehicle conversations to serve up ads

(Credit: arla Gottgens/Bloomberg via Getty Images)

Ford might be looking to bring tailored ads to your car or truck.

The automaker has filed a patent application that would monitor and collect driver data to curate ads that would be displayed on the vehicle’s various screens. Among the information that would be gathered is your location, destination, speed, and traffic information.

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