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InsideEVs
InsideEVs
Technology

The Ford F-150 Lightning Was Supposed To Transform The Industry. Now, Ford May Pull The Plug

Ford the Wall Street Journal WSJ Tesla Inc. United States Chevy InsideEVs Rivian
  • Ford executives are considering killing the all-electric F-150 Lightning, the Wall Street Journal Reports.
  • The Lightning was at one point projected to sell up to 150,000 units per year, but Ford actually sold just 33,000 last year.
  • Ford wants to win the EV truck war in the long term, but there are a few reasons why sitting out the next couple of years could make sense. 
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