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The Guardian - US
The Guardian - US
Business
Edward Helmore

Ford chief says Americans need to fall ‘back in love’ with smaller cars

Man wearing sunglasses leans out of driver's window in car
Joe Biden drives a Ford F-150 truck in Dearborn, Michigan, in May 2021. Photograph: Nicholas Kamm/AFP/Getty Images

It is time for the US to “get back in love” with smaller cars, according to the chief executive of Ford.

In a wide-ranging interview at the Aspen Ideas festival, Jim Farley said the auto industry needs to focus on smaller EVs and commercial vehicles. He acknowledged that American consumers are in “love with these monster vehicles” but said they need to “get back in love” with small cars.

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