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InsideEVs
InsideEVs
Technology
Nico DeMattia

Ford CEO Thinks Its 'Too Late' For Europe To Take On Chinese Automakers

Ford CEO Jim Farley wants the U.S. to approach Chinese automakers with caution. Farley claims we should take the opposite approach than what Europe has, and not allow Chinese automakers to sell here just yet. According to him, it's "too late" for Europe, as the massive influx of Chinese EVs has made it incredibly difficult for European brands to compete.

“I think it’s just important for us to take our time, to be considerate,” Farley said at the Automotive News Congress in Detroit, according to CNBC. “I watch what’s happening in Europe right now, where that was not the case, and it’s really something that they have to deal with now, and it’s too late.”

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