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Fortune
Fortune
Technology
Marco Quiroz-Gutierrez

Ford CEO says a 'shocking' discovery after taking apart rival Tesla and Chinese EVs led to a 'brutal' business decision

(Credit: Bill Pugliano—Getty Images)

Ford CEO Jim Farley said he was struck by a “shocking” discovery when digging into competitors’ vehicles, and it spurred him into taking action that would help the legacy carmaker compete with the likes of Tesla and Chinese upstarts.

When taking apart competitors’ vehicles, as is standard practice in the automobile industry, Farley said the company found Ford’s Mustang Mach-E had about 1.6 km, or nearly a mile, more wiring than a Tesla Model 3. When it took apart vehicles from its Chinese competitors, the findings were similarly surprising.

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