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Fortune
Fortune
Business
Marco Quiroz-Gutierrez

Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

(Credit: Jeff Kowalsky—Bloomberg/Getty Images)

Automakers are in revolt over Apple CarPlay, and some, like Ford CEO Jim Farley, are questioning how much control the tech company should have over a car’s systems.

At the center of the conflict between Big Tech and Big Auto is CarPlay Ultra, the newest version of the popular CarPlay system that can mirror a user’s iPhone interface on a screen within a vehicle. Announced earlier this year, CarPlay Ultra is going a step further by displaying car functions like fuel level and speed. It also lets drivers control the air conditioning, radio, and driving modes, all from the same screen. Aston Martin is the only automaker that has fully integrated CarPlay Ultra into its vehicles.

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